5 Things to consider when you are figuring our your niche/ideal client.
I’ve talked about this lots before… you really have to get clear about your ideal client (or niche). Check out my video where I talk about 5 things to consider when it comes to deciding on ONE ideal client to focus on.
Ok to recap:
What are YOU most interested in? You want to pick an ideal client/niche that will fit into a nutrition or fitness topic that you are really curious about.
Who have you liked working with in the past? Who have you seen really good results with? You are going to want to grow your business around people that you like to work with.
Identify their problems. Your business (or at least a big part of it) is going to be completely obsessed with solving their problem.
How are you going to structure program that will solve their problem/reach their goals? Is this going to be online, in-person, small group one/one? Think about what you have done in the past that has worked and your clients got results.
Test it out. Talk about it. Talk with your ideal clients about their goals, how they want to achieve them and talk about your ideas. Feel it out.